Video: Dab tsi yog cov tswv yim ntawm McDonalds?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Hauv McDonald kev lag luam tswv yim rau lub tuam txhab yog ua kom cov khoom noj ceev ceev rau nws cov neeg siv khoom ntawm tus nqi sib tw heev tab sis kom tau txais txiaj ntsig zoo los ntawm kev txo tus nqi ntawm cov khoom thiab nthuav dav kev lag luam thoob ntiaj teb. Kev ua haujlwm cov tswv yim ua lub luag haujlwm tseem ceeb hauv kev ua tiav cov hom phiaj ntawm lub koom haum.
Khaws qhov no hauv kev xav, McDonald's txoj kev loj hlob yog dab tsi?
Kev tsim khoom. McDonald's siv cov khoom tsim kho raws li nws cov tertiary lossis txhawb nqa hnyav tswv yim rau kev loj hlob . Nyob rau hauv kev siv no intensive kev loj hlob zoo , McDonald's tsim cov khoom tshiab raws sijhawm, xws li cov khoom tshiab McCafé. Cov khoom tshiab no tej zaum yuav txawv ntawm cov khoom uas twb muaj lawm, los yog tag nrho cov khoom tshiab.
Tsis tas li ntawd, McDonald's globalization lub tswv yim yog dab tsi? Nrog qhov no tswv yim , McDonald's yoog raws cov kev xav tau ntawm cov neeg siv khoom raws li cov kev cai ntawm cov teb chaws tshwj xeeb. Adaptation ua haujlwm zoo heev rau McDonald's . Cov tswv yim ua rau cov khoom noj ceev ceev kom muaj kev nkag mus thoob ntiaj teb. Cov tswv yim xav tau kev sib txuas lus ntau dua thiab cov nqi tsim khoom.
Ntxiv mus, McDonald's marketing tswv yim yog dab tsi?
Rau qhov ntawd, McDonalds 5p ua kev lag luam zoo uas ua raws li cov khoom, qhov chaw, nqe, nce qib thiab kawg cov neeg. Cov khoom lag luam muaj li cas lub tuam txhab yuav tsum tsim, tsim cov khoom lag luam uas txhim kho kev paub ntawm txhua tus neeg siv khoom. Cov khoom yog hais txog cov khoom siv lub cev thiab cov kev pabcuam muab los ntawm kev lag luam rau nws tus neeg saib xyuas.
McDonalds txhawb nqa li cas?
Kev tshaj tawm yog qhov tseem ceeb tshaj ntawm McDonald's kev txhawb nqa tactics. Lub tuam txhab siv TV, xov tooj cua, luam tawm thiab tshaj tawm hauv online rau nws cov kev tshaj tawm. Ntawm qhov tod tes, kev muag khoom txhawb nqa yog siv rau kos ntau cov neeg siv khoom rau lub tuam txhab cov khw noj mov.
Pom zoo:
Puas yog cov txheej txheem uas hloov cov tswv yim rau hauv cov txiaj ntsig uas tuaj yeem raug muag raws li cov khoom lag luam thiab cov kev pabcuam?
Kev tswj hwm kev ua haujlwm hloov pauv cov tswv yim (kev ua haujlwm, peev txheej, khoom siv, av, vaj tse, khoom siv, thiab cov ntaub ntawv) rau hauv cov khoom (khoom thiab kev pabcuam) uas muab tus nqi ntxiv rau cov neeg siv khoom. Txhua lub koom haum yuav tsum siv zog ua kom zoo tshaj plaws ntawm lawv cov txheej txheem hloov pauv kom tau raws li cov neeg siv khoom xav tau
Cov qauv puas ua raws li lub tswv yim lossis lub tswv yim ua raws li qauv?
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Dab tsi yog qhov txawv ntawm lub tuam txhab lub tswv yim thiab lub tswv yim sib tw?
Qhov sib txawv ntawm cov tswv yim kev lag luam thiab kev sib tw: Cov tswv yim lag luam txhais txoj hauv kev uas lub koom haum ua hauj lwm thiab siv nws txoj kev npaj hauv qhov system. Whereas kev sib tw phiaj xwm txhais qhov chaw uas lub tuam txhab sawv hauv kev lag luam hauv kev sib tw nrog nws cov neeg sib tw thiab lwm tus neeg sib tw
Lub tswv yim ntawm kev tswj hwm twg yog lub hauv paus ntawm cov hauv paus ntsiab lus thiab cov txheej txheem ntawm kev tswj xyuas kev tshawb fawb?
Ans. 'Kev koom tes, tsis yog tus kheej' yog lub hauv paus ntsiab lus ntawm kev tswj hwm kev tshawb fawb uas tau hais tias yuav tsum muaj kev sib koom tes ua tiav ntawm cov neeg ua haujlwm thiab kev tswj hwm hauv kev sib koom ua ke es tsis yog tus kheej thiab kev sib tw
Cov tswv yim tswj kev yooj yim yog dab tsi?
Thib ob, nws hais txog plaub yam kev tswj hwm: Kev Npaj, kev npaj, ua, thiab tswj. Kev npaj yog xav txog kev ua ua ntej. Kev koom tes yog kev sib koom tes ntawm tib neeg thiab cov khoom siv ntawm ib lub koom haum. Kev ua haujlwm yog kev txhawb siab thiab kev coj ntawm cov neeg ua haujlwm