Dab tsi yog cov tswv yim ntawm McDonalds?
Dab tsi yog cov tswv yim ntawm McDonalds?

Video: Dab tsi yog cov tswv yim ntawm McDonalds?

Video: Dab tsi yog cov tswv yim ntawm McDonalds?
Video: ВСЁ НОЧНОЕ МЕНЮ МАКДОНАЛДС 2024, Kaum ib hlis
Anonim

Hauv McDonald kev lag luam tswv yim rau lub tuam txhab yog ua kom cov khoom noj ceev ceev rau nws cov neeg siv khoom ntawm tus nqi sib tw heev tab sis kom tau txais txiaj ntsig zoo los ntawm kev txo tus nqi ntawm cov khoom thiab nthuav dav kev lag luam thoob ntiaj teb. Kev ua haujlwm cov tswv yim ua lub luag haujlwm tseem ceeb hauv kev ua tiav cov hom phiaj ntawm lub koom haum.

Khaws qhov no hauv kev xav, McDonald's txoj kev loj hlob yog dab tsi?

Kev tsim khoom. McDonald's siv cov khoom tsim kho raws li nws cov tertiary lossis txhawb nqa hnyav tswv yim rau kev loj hlob . Nyob rau hauv kev siv no intensive kev loj hlob zoo , McDonald's tsim cov khoom tshiab raws sijhawm, xws li cov khoom tshiab McCafé. Cov khoom tshiab no tej zaum yuav txawv ntawm cov khoom uas twb muaj lawm, los yog tag nrho cov khoom tshiab.

Tsis tas li ntawd, McDonald's globalization lub tswv yim yog dab tsi? Nrog qhov no tswv yim , McDonald's yoog raws cov kev xav tau ntawm cov neeg siv khoom raws li cov kev cai ntawm cov teb chaws tshwj xeeb. Adaptation ua haujlwm zoo heev rau McDonald's . Cov tswv yim ua rau cov khoom noj ceev ceev kom muaj kev nkag mus thoob ntiaj teb. Cov tswv yim xav tau kev sib txuas lus ntau dua thiab cov nqi tsim khoom.

Ntxiv mus, McDonald's marketing tswv yim yog dab tsi?

Rau qhov ntawd, McDonalds 5p ua kev lag luam zoo uas ua raws li cov khoom, qhov chaw, nqe, nce qib thiab kawg cov neeg. Cov khoom lag luam muaj li cas lub tuam txhab yuav tsum tsim, tsim cov khoom lag luam uas txhim kho kev paub ntawm txhua tus neeg siv khoom. Cov khoom yog hais txog cov khoom siv lub cev thiab cov kev pabcuam muab los ntawm kev lag luam rau nws tus neeg saib xyuas.

McDonalds txhawb nqa li cas?

Kev tshaj tawm yog qhov tseem ceeb tshaj ntawm McDonald's kev txhawb nqa tactics. Lub tuam txhab siv TV, xov tooj cua, luam tawm thiab tshaj tawm hauv online rau nws cov kev tshaj tawm. Ntawm qhov tod tes, kev muag khoom txhawb nqa yog siv rau kos ntau cov neeg siv khoom rau lub tuam txhab cov khw noj mov.

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