Cov txheej txheem:
Video: Dab tsi yog provocative advertising?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Provocative advertising yog ib tug txheej txheem nquag siv los ntawm ntau cov neeg tshaj tawm uas tej zaum yuav muaj txiaj ntsig los ntawm kev tawg kev tshaj tawm khib. Yog vim li cas ntau cov neeg tshaj tawm siv ntxias Kev thov rov hais dua yog vim lawv ntseeg tias nws yuav nyiam mloog, rov qab thiab lees paub rau lawv cov khoom (Dahl li al, 2003).
Kuj paub, yog dab tsi provocative marketing?
Provocative lag luam tuaj yeem txhais tau tias yog kev txiav txim siab rov hais dua hauv cov ntsiab lus ntawm a kev lag luam cov lus, xav tias yuav poob siab rau nws cov neeg tuaj saib, vim nws tau kos npe nrog qhov tseem ceeb, cov qauv lossis cov kev txwv uas tsis muaj feem cuam tshuam hauv kev lag luam vim nws equivocalness thiab distinctiveness.
Tom qab ntawd, lo lus nug yog, kev lag luam tsis sib haum xeeb yog dab tsi? Shock advertising. Los ntawm Wikipedia, phau ntawv txhais lus pub dawb. Shock advertising los yog Shockvertising yog ib hom kev tshaj tawm uas " txhob txwm tshaj tawm, es tsis yog ua tsis tau, ua rau muaj kev ntxhov siab thiab ua rau nws cov neeg tuaj saib los ntawm kev ua txhaum cai rau kev coj noj coj ua thiab cov tswv yim ntawm tus kheej".
Ib yam li ntawd, tej zaum koj yuav nug, dab tsi yog kev tawm tsam?
2.2 Kev tsis sib haum xeeb thiab ua phem tshaj tawm . Ib qho kev txhais zoo sib xws yog muab los ntawm Waller (2004) qhov teeb meem kev tshaj tawm yog " kev tshaj tawm uas, los ntawm hom khoom lossis kev ua tiav, tuaj yeem cuam tshuam kev txaj muag, kev tsis txaus siab, kev qias neeg, kev ua phem, lossis kev npau taws los ntawm ib ntu ntawm cov pej xeem thaum nthuav tawm ".
Dab tsi yog qee qhov sib txawv ntawm cov tuam txhab siv kev tshaj tawm poob siab?
5 Piv txwv ntawm Shock and Awe Advertising Techniques Work
- Universally txawv, thiab zoo dua rau nws.
- Poking lom zem ntawm cov xwm txheej tam sim no.
- Shock Ads - Tsim los rau Jolt tus saib Awake.
- Extravagant Free Giveaways ntawm Social Media Qhia tawm phiaj xwm.
- Star Powered Giveaways.
Pom zoo:
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