Cov txheej txheem:

Apple cov lus tshaj tawm txoj haujlwm yog dab tsi?
Apple cov lus tshaj tawm txoj haujlwm yog dab tsi?

Video: Apple cov lus tshaj tawm txoj haujlwm yog dab tsi?

Video: Apple cov lus tshaj tawm txoj haujlwm yog dab tsi?
Video: Dab ntxwg nyoos yog leej twg ...zaj no zoo heev. 2024, Hlis ntuj nqeg
Anonim

Peb tsuas yog xav ua cov khoom lag luam zoo."

Apple cov tagline tau "Xav txawv." Qhov no daim ntawv qhia txoj haujlwm thov rau cov kev hloov pauv hauv kev siv thev naus laus zis thiab kev nyiam ntawm cov neeg siv khoom. Thaum lub iPod thiab iPhone tshem tawm, tagline ntawd coj lub neej ntawm nws tus kheej. Cov Kua hom khoom cog lus muaj zog txog nws cov khoom

Dhau li ntawm qhov no, dab tsi yog qhov kev qhia ntawm qhov chaw?

A positioning nqe lus yog ib qho kev qhia txog yuav ua li cas ib qho khoom, kev pabcuam lossis hom khoom ua rau cov neeg siv khoom xav tau hauv ib txoj hauv kev uas nws cov neeg sib tw tsis ua. Qhov chaw yog tus txheej txheem ntawm kev txheeb xyuas qhov tsim nyog kev lag luam niche rau ib yam khoom (lossis kev pabcuam lossis hom) thiab tau txais nws tsim nyob rau hauv cheeb tsam ntawd.

Qhov thib ob, dab tsi yog 4 lub ntsiab lus ntawm daim ntawv teev npe? Cov Nqe Lus Qhia txhais yog suav nrog 4 qhov chaw; lub hom phiaj, qeb, qhov sib txawv, thiab kev them nyiaj.

Ntxiv mus, ua li cas koj sau ib daim ntawv teev npe?

Txhawm rau sau koj cov lus qhia qhov chaw, ua raws cov kauj ruam no:

  1. Xaiv lub hom phiaj cov neeg siv khoom pab pawg koj xav kom tsom mus rau.
  2. Tsim ib daim ntawv teev cov kev xav tau ntawm koj pawg neeg siv khoom uas koj npaj siab yuav ntsib (yog tias tsis tau suav nrog koj tus neeg siv khoom profile).
  3. Sau koj cov khoom / kev pabcuam cov txiaj ntsig uas txawv raws li cov kev xav tau no.

Nike cov lus qhia qhov chaw yog dab tsi?

Cov Positioning nqe lus ntawm Nike yog “Rau cov neeg ncaws pob hnyav, Nike muab kev ntseeg siab uas muab cov khau zoo meej rau txhua qhov kev ua si."

Pom zoo: