Lub zog sib cog lus siab ntawm cov neeg muab khoom txhais li cas?
Lub zog sib cog lus siab ntawm cov neeg muab khoom txhais li cas?

Video: Lub zog sib cog lus siab ntawm cov neeg muab khoom txhais li cas?

Video: Lub zog sib cog lus siab ntawm cov neeg muab khoom txhais li cas?
Video: Xov Xwm Ceev, 200 Tus Nyuj Twm Tuag, Tim Dab Tsis Tiag 2024, Kaum ib hlis
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Cov kev sib cog lus lub zog ntawm cov neeg muag khoom yog siab yog tus neeg yuav khoom ua tsis sawv cev a loj ib feem ntawm tus neeg muag khoom muag. Yog hloov cov khoom yog tsis muaj nyob rau hauv lub khw, ces tus neeg muag khoom lub zog yog siab.

Ib yam li ntawd, nws tau nug, qhov kev sib tham siab ntawm cov neeg yuav khoom txhais li cas?

Buyer Power Txhais . Porter's Tsib Forces ntawm buyer bargaining zog hais txog lub siab cov neeg siv khoom tuaj yeem siv rau kev lag luam kom tau txais lawv los muab siab dua cov khoom zoo, kev pabcuam zoo rau cov neeg siv khoom, thiab tus nqi qis dua. Ib tug muaj zog tus neeg yuav khoom tuaj yeem ua rau kev lag luam muaj kev sib tw ntau dua thiab txo cov nyiaj tau los rau tus neeg muag khoom.

Ib yam li ntawd, yuav ua li cas thiaj li yuav txo tau lub hwj chim ntawm cov neeg muag khoom?

  1. Kev sib koom ua ke rov qab: Qhov no yog ib qho ntawm cov txheej txheem dav siv niaj hnub no los txo cov kev sib tham ntawm cov neeg muag khoom.
  2. Ntau tus neeg muag khoom: Thaum lub lag luam tsuas muaj ib tus neeg muag khoom xwb, tus neeg muag khoom ntawd nyiam nyiam ntau lub zog.
  3. Nce profile: Qhov no yog nyob rau sab nraud ntawm lub npib thaum piv rau qhov taw tes dhau los.

Tsuas yog li ntawd, lub hwj chim ntawm cov neeg muag khoom txhais li cas?

Cov Bargaining Power of Suppliers , ib qho ntawm cov tub rog hauv Porter's Tsib Forces Industry Analysis Framework, yog daim iav duab ntawm lub kev sib cog lus zog ntawm buyers thiab hais txog lub siab uas cov neeg xa khoom tuaj yeem muab tso rau cov tuam txhab los ntawm kev nce lawv cov nqi, txo lawv qhov zoo, lossis txo qhov muaj ntawm lawv cov khoom.

Dab tsi ua rau tus neeg siv khoom muaj zog ntxiv?

Yam uas Nce Cov Khoom Siv Hluav Taws Xob tej zaum yuav muaj ntau dua hwj chim : Yog tias lawv nyob rau hauv cov naj npawb concentrated piv rau cov neeg yuav khoom. Yog tias muaj cov nqi hloov pauv siab cuam tshuam nrog kev txav mus rau lwm qhov tus neeg muag khoom . Yog tias lawv muaj peev xwm ua ke rau pem hauv ntej lossis pib tsim cov khoom lawv tus kheej.

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