Dab tsi yog haiv neeg hauv kev lag luam digital?
Dab tsi yog haiv neeg hauv kev lag luam digital?

Video: Dab tsi yog haiv neeg hauv kev lag luam digital?

Video: Dab tsi yog haiv neeg hauv kev lag luam digital?
Video: Kev Hlub Tsis Yog Thawj Tug Daim 28 hhmoob 3d 2024, Kaum ib hlis
Anonim

Tsev Phau Ntawv Txhais Lus RAWS lub moj khaum. Txoj kev npaj tswv yim uas, thaum siv rau kev lag luam digital , tso cai rau ib qho kev npaj ua kom tsim nyog raws li theem kev yuav khoom ntawm cov neeg siv. RAWS yog lub ntsiab lus uas tsim los ntawm plaub theem uas txhais cov qauv no (Reach, Act, Convert, Engage).

Khaws qhov no rau hauv kev txiav txim siab, dab tsi yog qhov kev sib tw qauv?

Cov RACE qauv tuaj yeem siv los pab koj tsim txoj kev npaj PR zoo. RAWS yog ib lub npe luv rau Kev Tshawb Fawb, Kev Npaj Ua Haujlwm, Kev Sib Txuas Lus, thiab Kev Ntsuam Xyuas. Kev tshawb fawb yog ib kauj ruam tseem ceeb hauv cov theem pib ntawm txhua hom kev lag luam kev lag luam. Qhov thib peb kauj ruam nyob rau hauv lub RACE qauv yog kev sib txuas lus.

Tsis tas li ntawd, leej twg tsim cov qauv kev sib tw? Txhawm rau xaus RAWS Dan Bosomworth, peb tus thawj coj ua lag luam thaum lub sijhawm thiab tus tsim ntawm lub koom haum First10 tsim dab tsi tau dhau los ua qhov nrov infographic tsim nyob ib puag ncig RAWS nyob rau hauv 2012 thiab kuv kho nws nyob rau hauv 2015 raws li qhia hauv qab no. Nws qhia txog qhov tseem ceeb ntsuas los teeb lub hom phiaj rau thiab ntsuas ntawm txhua theem ntawm lub funnel.

Tsis tas li ntawd, kev npaj kev sib tw yog dab tsi?

R. A. C. E . yog a kev npaj lub moj khaum uas koj tuaj yeem siv rau koj cov kev lag luam digital uas siv cov kev xav tseem ceeb los txhim kho kev hloov kho, nrawm, thiab kev tawm tswv yim rau koj txoj kev lag luam 'kev xav tau tshwj xeeb.

Dab tsi yog digital marketing mix?

Cov Digital Marketing Mix yog qhov tseem ceeb tib yam li cov sib xyaw ua lag luam . Nws tsuas yog qhov kev hloov pauv ntawm tus nqi, qhov chaw, khoom thiab kev txhawb nqa rau lub kev lag luam digital ntsiab lus. Tau kawg ib qho tuaj yeem suav nrog cov pov thawj ntawm lub cev, tib neeg thiab cov txheej txheem thaum twg kev lag luam npaj rau ib online kev pabcuam

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