Cov ntsiab lus tseem ceeb yog dab tsi?
Cov ntsiab lus tseem ceeb yog dab tsi?

Video: Cov ntsiab lus tseem ceeb yog dab tsi?

Video: Cov ntsiab lus tseem ceeb yog dab tsi?
Video: Cov Ntsiab Lus Tseem Ceeb ntawm Cov Yeeb Yaj Kiab Txog Txoj Moo Zoo 4 Los Ntawm "Kev Ntshaw" 2024, Kaum ib hlis
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Neeg touchpoints yog koj lub hom phiaj cov ntsiab lus ntawm kev sib cuag cov neeg siv khoom, txij thaum pib mus rau qhov kawg. Piv txwv li, cov neeg siv khoom tuaj yeem pom koj lub lag luam hauv online lossis hauv kev tshaj tawm, saib kev ntaus nqi thiab tshuaj xyuas, mus saib koj lub vev xaib, khw hauv koj lub khw muag khoom, lossis tiv tauj koj cov neeg siv khoom.

Ua kom pom qhov no, Kuv yuav txheeb xyuas kuv cov ntsiab lus kov li cas?

Neeg touchpoints ua tau txheeb xyuas los ntawm kev nrhiav lub sijhawm thiab qhov chaw uas tus neeg siv khoom cuam tshuam nrog koj cov khoom lossis kev pabcuam. Ntawm no yog ob peb daim ntawv teev npe kov cov ntsiab lus uas tau tham ntawm no tab sis lawv nyob ntawm ntau yam ntawm koj lub lag luam.

Ib sab saum toj no, dab tsi yog qhov touchpoint tsom xam? BCG cov touchpoint tsom xam suav cov sij hawm tus neeg siv khoom koom nrog lub platform tshaj tawm txhua 30 feeb. Cov touchpoints yog lub qhov rais muaj txiaj ntsig rau hauv kev siv xov xwm li cas thoob plaws platforms, nrog rau kev siv sib npaug.

Ib tug kuj yuav nug, ob hom kev kov cov ntsiab lus yog dab tsi?

Tom Duncan, uas yog tus sau Cov Ntsiab Cai ntawm Kev Tshaj Tawm thiab IMC, nrhiav tau Kev Sib Koom Tes Kev Sib Txuas Lus (IMC) kev kawm tiav hauv University of Colorado thiab ua haujlwm nrog lub koom haum tshaj tawm uas paub zoo Leo Burnett, txheeb xyuas plaub. hom kov cov ntsiab lus : tuam txhab tsim kov cov ntsiab lus , qhov tseeb kov cov ntsiab lus , Koj ua daim ntawv qhia cov neeg siv khoom kov cov ntsiab lus li cas?

Touchpoint daim ntawv qhia yog txoj cai ntawm kev piav qhia txhua qhov kev sib tshuam a cov neeg siv khoom tej zaum yuav muaj nrog koj hom.

Touchpoint Mapping yog dab tsi?

  1. Txheeb xyuas Txhua Tus Neeg Siv Khoom Touchpoint. Txhawm rau pib touchpoint daim ntawv qhia, pib los ntawm kev txheeb xyuas txhua qhov kev sib cuam tshuam koj lub lag luam muaj nrog koj cov neeg siv khoom.
  2. Daim ntawv qhia Touchpoints.
  3. Txhim kho Txhua Tus Neeg Siv Khoom Touchpoint.

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