Dab tsi yog rau ntu ntawm thaj chaw dav dav?
Dab tsi yog rau ntu ntawm thaj chaw dav dav?

Video: Dab tsi yog rau ntu ntawm thaj chaw dav dav?

Video: Dab tsi yog rau ntu ntawm thaj chaw dav dav?
Video: Thaj chaw qub by kawm muas 2024, Kaum ib hlis
Anonim

Cov rau ntu ntawm thaj chaw dav dav yog pej xeem, kev coj noj coj ua, kev nom kev tswv / kev cai lij choj, thev naus laus zis, kev lag luam, thiab thoob ntiaj teb. Hauv kev sib piv rau Michael Porter's Tsib lub zog tsom xam, uas tsom mus rau kev sib tw ntawm ib qho kev lag luam tshwj xeeb, Rau ntu Kev tsom xam lub hom phiaj ntawm kev nthuav dav macro- ib puag ncig tiam.

Ib yam li ntawd, cov ntu ntawm ib puag ncig dav dav yog dab tsi?

Lub rau ntu ntawm thaj chaw dav dav yog nom tswv, economic, social, technology, ib puag ncig thiab raug cai. Cov rau sab nraud ntu cuam tshuam lub tuam txhab thaum tseem nyob sab nraum lub tuam txhab kev tswj hwm. Cov txheej txheem ntawm kev tshuaj xyuas yuav ua li cas txhua ntu tuaj yeem cuam tshuam rau lub tuam txhab hu ua PESTEL tsom xam.

Tsis tas li ntawd, plaub yam ntawm ib puag ncig ib puag ncig yog dab tsi? Cov no cov khoom suav nrog technology, economic tej yam kev mob, pej xeem thiab sociocultural yam, thiab nom tswv los yog kev cai lij choj yam, thiab lwm yam. Cia wb mus saib cov txawv no cov khoom.

Ib sab ntawm qhov no, qhov chaw ib puag ncig yog dab tsi?

Cov ib puag ncig yog qhov loj ib puag ncig nyob rau hauv uas lub luag hauj lwm ib puag ncig yog embedded. Nws suav nrog kev nom kev tswv thiab kev cai lij choj, macroeconomic rog, cov pej xeem rog, kev coj noj coj ua, kev siv tshuab, thiab cov rog thoob ntiaj teb.

Dab tsi yog rau lub zog ib puag ncig?

Lub Macro Ib puag ncig muaj 6 lub zog sib txawv. Cov no yog: Cov pej xeem , Economic, Political, Ecological, Socio-Cultural, thiab Technological rog. Qhov no tuaj yeem nco tau yooj yim: tus qauv DESTEP, tseem hu ua DEPEST qauv, pab xav txog qhov sib txawv ntawm Macro Ib puag ncig.

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