Cov txheej txheem:
Video: Koj xam PPC li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2024-01-18 08:18
Yuav ua li cas xam cov nyiaj PPC Txoj Cai Tshaj Tawm
- PPC advertising yog ib qho tseem ceeb tshaj plaws niaj hnub advertising tiam sis.
- PPC Cov peev nyiaj = (Number of Customers / CR2) / CR1 * CPC.
- Tus naj npawb ntawm cov neeg siv khoom = (Cov Nyiaj Tau Los / Lub Sijhawm Muag) / Tus Nqi Muag Khoom Nruab Nrab.
- Tus naj npawb ntawm cov neeg siv khoom = (10.000 / 2) / 1000 = 5 tus neeg siv khoom.
- PPC Cov peev nyiaj = (5 / 0, 5) / 0, 01 * 0, 5 = $ 500.
Tsis tas li ntawd, koj ntsuas PPC li cas?
- Impressions - Tus naj npawb ntawm lub sij hawm koj qhov kev tshaj tawm tau tshwm sim hauv nplooj ntawv tshawb fawb.
- Clicks - Tus naj npawb ntawm cov sij hawm ib tug neeg tau nyem rau ntawm koj qhov kev tshaj tawm.
- Nyem Los Ntawm Tus Nqi (CTR) - Qhov feem pua ntawm cov clicks faib los ntawm Impressions.
- Tus nqi - Tus nqi tag nrho rau txhua qhov clicks.
Ib tug kuj yuav nug, kuv yuav tsum siv nyiaj npaum li cas ntawm PPC phiaj los nqis tes? Feem ntau hais lus, ntau npaum li cas koj yuav tsum siv ntawm Google Ads sib txawv. Koj ua tau siv tsawg li $50 tauj ib hlis lossis siab dua $10,000 lossis ntau dua. Ntau npaum li cas koj kawg kev siv nyiaj nyob ntawm koj lub hom phiaj kev muag khoom, loj npaum li cas ntawm thaj chaw koj tab tom npaj, nrhiav ntim, thiab kev sib tw ntawm kev lag luam.
Dab tsi yog ROI zoo rau PPC?
Piv txwv li, yog tias koj tau txais txiaj ntsig los ntawm koj qhov kev tshaj tawm ntawm $ 100, thiab koj tau khiav koj PPC rau $ 50, koj cov qauv yuav yog (100-50) / 50. Qhov ntawd ua haujlwm tawm los ua 1, uas, thaum muab faib los ntawm 100, yog koj feem pua ROI: 100%. Yog tias koj tau txais $ 200 hauv cov txiaj ntsig los ntawm tib qhov kev tshaj tawm, 200-50 = 150, 150 / 50 = 3, rau 300% ROI.
PPC metrics yog dab tsi?
9 Qhov tseem ceeb tshaj plaws PPC Metrics Clicks: Tus naj npawb ntawm lub sij hawm them nyiaj tshaj tawm yog nyem. Nqi ib Nyem: Qhov nruab nrab tus nqi siv ib nyem. Nyem Los Ntawm Tus Nqi (CTR): Ntau npaum li cas koj qhov kev tshaj tawm raug nyem rau tom qab pom. Cov qhab nia zoo: Google qhov ntsuas qhov zoo thiab qhov cuam tshuam ntawm koj cov lus tshaj tawm, cov lus tseem ceeb, thiab nplooj ntawv tsaws.
Pom zoo:
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