Video: Dab tsi yog 5 P's ntawm kev lag luam kho mob?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
14). Nws teb nws cov lus nug nrog kev sib tham ntawm tus tsib p ntawm kev lag luam . Cov npe no tsib p yog ib qho tseem ceeb, tab sis txhawm rau tsom cov kev siv zog kom tsim nyog rau kev noj qab haus huv , ib tug yuav tsum xav txog qhov tsib P's of healthcare marketing uas suav nrog cov kws kho mob, cov neeg mob, cov neeg them nyiaj, pej xeem, thiab kev nom kev tswv.
Cov lus nug tseem yog, dab tsi yog tsib P's ntawm kev lag luam?
Qhov no yog qhov twg kev lag luam mix los ua si. Kuj tseem hu ua 5 P's marketing , cov kev lag luam mix yuav siv tau los loj hlob koj lub lag luam thiab kev ua lag luam koj cov khoom / kev pabcuam zoo. Ntawd yog, lub 5 p ua : Khoom, Nqe, Qhov Chaw, Tib neeg thiab Promotion.
Tsis tas li ntawd, 4 P's ntawm pab neeg saib xyuas yog dab tsi? Ib qho yooj yim tsom xam ntawm cov 4 Ps - khoom, nqi, nce qib thiab tso kawm - pab tau a noj qab haus huv tus thawj tswj hwm txheeb xyuas cov khoom lag luam pheej hmoo tshaj plaws rau lawv lub koom haum muaj zog.
Ntawm no, 4 P's hauv kev kho mob yog dab tsi?
Cov 4p ua kev lag luam, nqi, kev tso kawm, khoom, thiab kev txhawb nqa yog qhov tseem ceeb rau kev khiav lag luam kom ua tiav. Lawv cov hauj lwm zoo txuas mus rau lub kev noj qab haus huv teb ib yam. Thaum saib rau hauv kev lag luam kws kho mob, nws yog ib qho tseem ceeb uas yuav tau xav txog qhov 4p ua.
Tsev kho mob kev lag luam sib xyaw yog dab tsi?
Nws qhov zoo tshaj plaws marketing Mix yuav yog: Khoom: Cov Kev Pabcuam Khomob uas tau muab los ntawm lub Tsev kho mob yog nws cov khoom xws li Kev Sib Tham, Kev Tshuaj Xyuas, Kev Kho Mob, Kev Kho Mob, Tshuaj. Nqe: Sib tw thiab xav zoo Tus nqi uas cov kev pabcuam no tau muab.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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