Cov txheej txheem:
Video: Cov khoom sib txawv yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Muaj plaub qib ntawm a khoom (pom hauv daim duab hauv qab no): core, tangible, augmented, thiab cog lus. Txhua tus yog ib qho tseem ceeb kom nkag siab txog txhawm rau daws cov kev xav tau ntawm cov neeg siv khoom thiab muab cov neeg siv khoom tiav.
Hais txog qhov no, dab tsi yog 5 qib ntawm cov khoom?
- Cov txiaj ntsig tseem ceeb. Cov txiaj ntsig tseem ceeb yog qhov xav tau los yog xav kom tus neeg siv khoom txaus siab thaum lawv yuav khoom.
- Cov khoom siv dav.
- Yam khoom xav tau.
- augmented khoom.
- Cov khoom muaj peev xwm.
Tsis tas li ntawd, 4 hom khoom yog dab tsi? Muaj plaub hom neeg siv khoom cov khoom, thiab lawv yooj yim, yuav khoom, tshwj xeeb, thiab tsis xav tau.
Ua li no, cov khoom lag luam muaj peev xwm yog dab tsi?
Cov khoom qib (Kotler) 5. POTENTIAL PRODUCT Cov cov khoom muaj peev xwm suav nrog tag nrho cov augmentations thiab transformations lub khoom tej zaum yuav raug rau yav tom ntej. Hauv cov lus yooj yim, qhov no txhais tau hais tias txuas ntxiv ua rau surprise thiab txaus siab rau cov neeg siv khoom, cov khoom yuav tsum tau augmented.
Peb theem kev pabcuam yog dab tsi?
Qib ntawm Kev Pabcuam Khoom Muag: Kev Pabcuam Kev Pabcuam, Kev Pabcuam Tswvcuab thiab Kev Pabcuam
- Consumer Benefit Concept: Cov lus no yog siv los ntawm Bateson.
- Kev Pabcuam Tswvcuab: Lub tswvyim pabcuam yog lub hauv paus ntawm kev pabcuam.
- Qhov Kev Pabcuam:
Pom zoo:
Leej twg yog cov neeg sib tw yuav ua li cas kev sib tw kev sib tw kev sib tw tus cwj pwm thiab kev sib tw kev sib tw tau teev tseg hauv Tshooj 5?
Kev sib tw kev sib tw muaj kev txhawj xeeb txog kev ua tsis tu ncua thiab cov lus teb ntawm lub tuam txhab thiab nws cov neeg sib tw ncaj qha rau kev ua lag luam zoo. Kev sib tw muaj zog cuam tshuam txog kev ua txuas mus ntxiv thiab cov lus teb NTAWV QHOV TSEEB TSHAJ FIRMS sib tw hauv kev lag luam kom tau txais txoj haujlwm zoo
Cov tswv yim sib txawv ntawm cov khoom sib txawv yog dab tsi?
Raws li tau hais los saum no, koj muaj rau txoj hauv kev sib txawv, los ntawm cov khoom, kev pabcuam, cov kev faib khoom, kev sib raug zoo, lub koob npe nrov / duab thiab tus nqi. Nws yog nyob ntawm koj los txheeb xyuas koj lub lag luam uas twb muaj lawm thiab txiav txim siab seb txoj hauv kev twg tseem ceeb dua nqis peev hauv
Dab tsi yog qhov sib txawv loj ntawm kev sib tham kev yuav khoom thiab kev sib tw sib tw yuav khoom?
Dab tsi yog qhov sib txawv loj ntawm kev sib tham kev yuav khoom thiab kev sib tw sib tw yuav khoom? Hauv kev sib tham txog kev yuav khoom, lub tuam txhab kev ruaj ntseg issuer thiab tus thawj tswj hwm kev nqis peev hauv tuam txhab lag luam sib tham txog tus nqi uas tus tuam txhab lag luam yuav them tus neeg xa khoom rau qhov kev tso nyiaj tshiab
Dab tsi yog qhov sib txawv ntawm qhov txo qis cov khoom lag luam thiab cov khoom lag luam tsis zoo?
Kev txo qis qis qis rov qab yog qhov cuam tshuam ntawm kev nce cov tswv yim hauv lub sijhawm luv luv thaum tsawg kawg ib qho kev hloov pauv tau khaws cia tas li, xws li kev ua haujlwm lossis peev. Kev xa rov qab mus rau qhov ntsuas yog qhov cuam tshuam ntawm kev nce cov tswv yim hauv txhua qhov hloov pauv ntawm kev tsim khoom hauv lub sijhawm ntev
Dab tsi yog qhov sib txawv ntawm cov paj laum yooj yim thiab cov paj laum sib txuas Vim li cas koj thiaj li xaus nrog cov nyiaj ntau nrog cov paj laum?
Txawm hais tias ob hom kev txaus siab yuav loj hlob koj cov nyiaj hauv lub sijhawm, muaj qhov sib txawv loj ntawm ob. Tshwj xeeb, cov paj laum yooj yim tsuas yog them rau tus thawj tswj hwm, thaum cov paj laum sib txuas tau them rau tus thawj tswj hwm ntxiv rau tag nrho cov paj laum uas tau ua dhau los