Dab tsi yog tus yuam sij rau kev tshaj tawm?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Kev tshaj tawm yog tus txheej txheem ntawm kev sib piv cov lus zoo nrog cov neeg tuaj saib kom ua tiav qhov kev txiav txim siab ua ntej kev tshaj tawm Lub hom phiaj. Nyob rau hauv qhov tseeb, lub tus yuam sij rau kev tshaj tawm muaj ib kev tshaj tawm phiaj xwm.

Kuj nug, cov ntsiab lus tseem ceeb ntawm kev tshaj tawm yog dab tsi?

Nov yog cov ntsiab lus tseem ceeb ntawm kev tshaj tawm kev tshaj tawm zoo txij thaum pib mus txog rau thaum xaus

• Qhia qhov koj muag tiag tiag.
• Hais koj cov neeg siv hom lus.
• Txheeb xyuas lub lag luam niche.
• Kev pabcuam neeg siv khoom yog, los ntawm qhov deb, qhov tseem ceeb tshaj plaws ntawm kev lag luam.
• Pab koj cov neeg muas zaub pab koj.

Ib yam li ntawd, dab tsi ua rau kev tshaj tawm zoo? Tshawb nrhiav pawg hnub nyoog thiab poj niam txiv neej ntawm koj cov neeg tuaj saib, thiab tom qab ntawd siv qhov kev pom no los sau koj cov ntawv tshaj tawm. Siv cov lus thiab sau cov suab uas yuav nyiam koj cov neeg siv khoom. Hais ncaj qha rau koj cov neeg siv khoom. Siv cov lus "koj" lossis "koj" hauv koj qhov kev tshaj tawm kom koj hais ncaj qha rau lawv.

Tsis tas li ntawd, 5 txoj kev tshaj tawm yog dab tsi?

Yog li ntawm no yog qee qhov kev siv ntau heev thiab feem ntau siv los ntawm cov neeg tshaj tawm kom tau txais cov txiaj ntsig xav tau

• Emotional Appeal.
• Kev Tshaj Tawm Tshaj Tawm.
• Bandwagon Advertising.
• Qhov Tseeb thiab Kev Txheeb Xyuas.
• Tsis tiav Ads.
• Cov lus Weasel.
• Kev pom zoo.
• Complementing cov neeg muas zaub.

Dab tsi yog 8 txoj kev tshaj tawm?

Cov ntsiab lus hauv txheej no (8)

• bandwagon. Qhov no yog txheej txheem tshaj tawm uas qhia tias ib tus yuav tsum ua ib yam dab tsi vim tias txhua tus neeg ua nws.
• ntshai.
• tsis sib haum xeeb.
• poob siab.
• teeb meem/kev pab.
• ntawv pov thawj / celebrity.
• anti-ad.
• kev koom tes.