Video: Dab tsi yog 4p thiab 4c hauv kev lag luam?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Kev lag luam Sib tov 4C tso . Nws yog ib qho kev hloov tshiab ntawm 4Ps (Cov Khoom Muag, Nqe, Qhov Chaw, thiab Tshaj Tawm). The4Cs (tus neeg siv khoom / tus nqi siv, Tus Nqi, Yooj Yim, thiab Kev Sib Txuas Lus) ua rau koj xav txog koj cov neeg siv khoom nyiam ntau dua li koj tus kheej. Los ntawm kev ua lag luam-oriented, koj yuav dhau los ua tus neeg siv khoom.
Hais txog qhov no, 4 P's ntawm kev lag luam txhais li cas?
Txhais : 4 Ps of Marketing (ProductMix) Cov plaub Ps ntawm Kev Lag Luam (Product, Price, Place & Promotion) kuj hu ua 'Product Mix'. Theproductmix yog cov cuab yeej tseem ceeb hauv kev txiav txim siab cov khoom lag luam muab rau cov neeg siv khoom.
Ib tug kuj nug, plaub C's hauv kev lag luam yog dab tsi? Plaub Ps suav nrog cov khoom, nqe, qhov chaw thiab kev tshaj tawm, thaum lub caij nyoog niaj hnub ntawm Plaub Cs suav nrog cov neeg siv khoom, tus nqi, kev yooj yim thiab kev sib txuas lus.
- Keeb kwm.
- Cov neeg siv khoom.
- Nqi.
- Yooj yim.
- Kev sib txuas lus.
Ntawm no, C's ntawm kev lag luam yog dab tsi?
Lus Txhais: 5 C's of Marketing Lawv raug siv los tshuaj xyuas tsib qhov tseem ceeb uas cuam tshuam nrog kev lag luam kev txiav txim siab rau ib lub tuam txhab thiab suav nrog: Lub Tuam Txhab, Cov Neeg Siv Khoom, Cov Neeg Sib Tw, Cov Neeg Ua Haujlwm, thiab Kev Nyab Xeeb.
Peb C's hauv kev lag luam yog dab tsi?
Lub 4 Ps yog Cov Khoom, Nqe, Tshaj Tawm thiab Qhov Chaw -thefour kev lag luam sib tov sib txawv raws li koj kev tswj hwm. Cov 3 Cs ua yog: Lub tuam txhab, Cov neeg siv khoom thiab cov neeg sib tw - cov peb semi-fixed ib puag ncig yam tseem ceeb hauv koj kev ua lag luam.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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