Cov txheej txheem:
Video: Michael Porter cov tswv yim generic yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Porter hu ua generic strategies " Nqi Kev coj noj coj ua" (tsis muaj frills), "Differentiation" (tsim tshwj xeeb tsim cov khoom thiab cov kev pab cuam) thiab "Focus" (muab cov kev pabcuam tshwj xeeb hauv kev lag luam niche). Nqi Focus" thiab "Differentiation Focus."
Ntawm no, Porter plaub lub tswv yim zoo li cas?
Raws li Michael Porter muaj plaub lub tswv yim Generic:
- Tus Thawj Coj Tus Nqi. Koj lub hom phiaj ntawm kev lag luam dav (kev thov loj) thiab muab tus nqi qis tshaj plaws.
- Kev sib txawv. Koj lub hom phiaj ntawm kev lag luam dav (kev thov siab), tab sis koj cov khoom lossis kev pabcuam muaj cov yam ntxwv tshwj xeeb.
- Tus nqi tsom.
- Sib txawv Focus.
Ib sab saum toj no, dab tsi yog qhov kev sib tw zoo tshaj plaws? Cov General Competitive Strategy (GCS) yog ib txoj hauv kev tsim los muab cov tuam txhab nrog a tswv yim npaj sib tw thiab tau txais ib qho qhov zoo hauv khw. Raws li Porter, ib lub tuam txhab tuaj yeem siv nws lub zog los tso nws tus kheej hauv qhov kev sib tw.
Xav txog qhov no, dab tsi yog qhov txawv ntawm qhov tsom xam hauv Porter's generic?
Kev tsom xam sib txawv yog classic niche marketing lub tswv yim . Ntau lub lag luam me muaj peev xwm tsim lawv tus kheej hauv kev lag luam niche siv qhov no lub tswv yim , ua tiav cov nqi siab tshaj qhov tsis- txawv cov khoom siv los ntawm cov kws tshaj lij lossis lwm txoj hauv kev los ntxiv tus nqi rau cov neeg siv khoom.
Dab tsi yog 5 generic kev sib tw tswv yim?
Tsib Txoj Kev Sib Tw Sib Tw
- Tsib Lub Tswv Yim Zoo Tshaj Plaws Tshaj Tawm los ntawm OMKAR, VIJAY thiab DILLESHWAR.
- Tsib Lub Tswv Yim Zoo Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj Tshaj rau Cov Tswv Cuab ?Tshaj Tawm Tus Nqi Tsawg Tshaj Tawm ?Focused Differentiation Strategy ?Zoo tshaj-Nqi Muab Tswv Yim.
- Competitive Strategy yog dab tsi?
Pom zoo:
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