Kev tshawb nrhiav neeg siv khoom yog dab tsi?
Kev tshawb nrhiav neeg siv khoom yog dab tsi?

Video: Kev tshawb nrhiav neeg siv khoom yog dab tsi?

Video: Kev tshawb nrhiav neeg siv khoom yog dab tsi?
Video: Ke hlub yog dab tsi? 2024, Hlis ntuj nqeg
Anonim

Tshwj xeeb, Consumer Insights yog ib thaj chaw uas tsom rau kev txheeb xyuas kev lag luam kev tshawb fawb thiab ua raws li tus choj ntawm Kev tshawb fawb thiab Marketing departments nyob rau hauv ib lub tuam txhab. Feem ntau hu ua CI, nws yog qhov kev sib tshuam ntawm cov kev txaus siab ntawm cov neeg siv khoom thiab cov yam ntxwv ntawm ib hom.

Xav txog qhov no, dab tsi yog qhov kev pom ntawm cov neeg siv khoom tseem ceeb?

Consumer insights yog qhov tseeb tiag txog cov neeg siv khoom. Lawv tau sau los ntawm cov ntaub ntawv ntawm tib neeg tus cwj pwm thiab kev nkag siab. Nrhiav qhov tseeb no yog nyob rau hauv kev paub yuav ua li cas sau, txheeb xyuas thiab nkag siab txog cov ntaub ntawv raug, tig mus rau hauv qhov ua tau kev pom ntawm cov neeg siv khoom - ib qho ntawm cov txuj ci tseem ceeb tshaj plaws rau cov neeg lag luam niaj hnub no.

Tom qab, lo lus nug yog, dab tsi yog tus neeg siv khoom ntawm kev tshawb fawb? Ua lub luag haujlwm cov neeg siv khoom tshawb nrhiav txhais tau hais tias muab kev xav thiab nkag siab qhov koj paub, yam koj tsis paub, yam koj paub tau, thiab yam koj tsis paub.

Qhov thib ob, Kev Tshawb Fawb Kev Tshawb Fawb yog dab tsi?

Collins phau ntawv txhais lus txhais kev pom raws li "kev nkag mus thiab feem ntau tam sim ntawd nkag siab txog qhov teeb meem nyuaj lossis teeb meem" (saib inset) thaum kev tshawb fawb txhais tau tias yog "kev tshawb nrhiav kev tsim kom muaj qhov tseeb lossis cov hauv paus ntsiab lus lossis khaws cov ntaub ntawv ntawm ib qho kev kawm".

Cov kev xav tau ntawm cov neeg siv khoom tau txais li cas?

Cov tuam txhab tuaj yeem ua tiav cov txiaj ntsig zoo yog tias lawv siv kev pom ntawm cov neeg siv khoom kom nkag siab cov ntsiab lus mob ntawm lawv cov neeg siv khoom, tom qab ntawd ua haujlwm txhawm rau tshem tawm cov xwm txheej no uas ua rau muaj kev ntxhov siab lossis kev txhawj xeeb ntawm cov npe lossis cov khoom lag luam. Keeb kwm, kev pom ntawm cov neeg siv khoom tau muab los ntawm kev khawb los ntawm cov ntaub ntawv loj heev.

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