Video: Kev tshawb nrhiav neeg siv khoom yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Tshwj xeeb, Consumer Insights yog ib thaj chaw uas tsom rau kev txheeb xyuas kev lag luam kev tshawb fawb thiab ua raws li tus choj ntawm Kev tshawb fawb thiab Marketing departments nyob rau hauv ib lub tuam txhab. Feem ntau hu ua CI, nws yog qhov kev sib tshuam ntawm cov kev txaus siab ntawm cov neeg siv khoom thiab cov yam ntxwv ntawm ib hom.
Xav txog qhov no, dab tsi yog qhov kev pom ntawm cov neeg siv khoom tseem ceeb?
Consumer insights yog qhov tseeb tiag txog cov neeg siv khoom. Lawv tau sau los ntawm cov ntaub ntawv ntawm tib neeg tus cwj pwm thiab kev nkag siab. Nrhiav qhov tseeb no yog nyob rau hauv kev paub yuav ua li cas sau, txheeb xyuas thiab nkag siab txog cov ntaub ntawv raug, tig mus rau hauv qhov ua tau kev pom ntawm cov neeg siv khoom - ib qho ntawm cov txuj ci tseem ceeb tshaj plaws rau cov neeg lag luam niaj hnub no.
Tom qab, lo lus nug yog, dab tsi yog tus neeg siv khoom ntawm kev tshawb fawb? Ua lub luag haujlwm cov neeg siv khoom tshawb nrhiav txhais tau hais tias muab kev xav thiab nkag siab qhov koj paub, yam koj tsis paub, yam koj paub tau, thiab yam koj tsis paub.
Qhov thib ob, Kev Tshawb Fawb Kev Tshawb Fawb yog dab tsi?
Collins phau ntawv txhais lus txhais kev pom raws li "kev nkag mus thiab feem ntau tam sim ntawd nkag siab txog qhov teeb meem nyuaj lossis teeb meem" (saib inset) thaum kev tshawb fawb txhais tau tias yog "kev tshawb nrhiav kev tsim kom muaj qhov tseeb lossis cov hauv paus ntsiab lus lossis khaws cov ntaub ntawv ntawm ib qho kev kawm".
Cov kev xav tau ntawm cov neeg siv khoom tau txais li cas?
Cov tuam txhab tuaj yeem ua tiav cov txiaj ntsig zoo yog tias lawv siv kev pom ntawm cov neeg siv khoom kom nkag siab cov ntsiab lus mob ntawm lawv cov neeg siv khoom, tom qab ntawd ua haujlwm txhawm rau tshem tawm cov xwm txheej no uas ua rau muaj kev ntxhov siab lossis kev txhawj xeeb ntawm cov npe lossis cov khoom lag luam. Keeb kwm, kev pom ntawm cov neeg siv khoom tau muab los ntawm kev khawb los ntawm cov ntaub ntawv loj heev.
Pom zoo:
Dab tsi yog qhov txawv ntawm tus neeg siv khoom sab hauv thiab tus neeg siv khoom sab nraud?
Tus neeg siv khoom sab hauv yog ib tus neeg uas muaj kev sib raug zoo nrog koj lub tuam txhab, txawm tias tus neeg yuav lossis tsis yuav cov khoom. Internal cov neeg muas zaub yuav tsum tsis txhob bedirectly nyob rau hauv lub tuam txhab. Piv txwv li, koj tuaj yeem koom tes nrog lwm lub tuam txhab txhawm rau xa koj cov khoom rau cov neeg siv kawg, cov neeg siv khoom sab nraud
Lub algorithm twg yog siv los nrhiav kev sib koom ua ke ntawm cov khoom uas tus neeg siv khoom tuaj yeem yuav ntawm lub khw muag khoom?
Association Rule Mining Txoj hauv kev zoo tshaj plaws los nrhiav cov qauv no yog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, uas yog cov txheej txheem tseem ceeb siv los ntawm cov khw muag khoom loj xws li Amazon, Flipkart, thiab lwm yam los txheeb xyuas cov neeg yuav khoom los ntawm kev nrhiav kev sib koom ua ke ntawm cov khoom sib txawv uas cov neeg siv khoom tso rau hauv lawv "kev yuav khoom. pob tawb”
Dab tsi yog qhov txawv ntawm cov neeg siv khoom thiab cov neeg siv khoom?
Cov neeg siv khoom - peb tab tom tham txog ib tus neeg siv khoom thiab ib yam dab tsi uas yog lawv: tus neeg siv lub kaus mom, tus neeg siv khoom thov, tus neeg siv khoom cov nyiaj. Cov neeg siv khoom ' - peb tab tom tham txog ntau tus neeg siv khoom thiab qee yam uas yog lawv: cov neeg siv khoom lub kaus mom, cov neeg siv khoom thov, thiab cov neeg siv khoom cov nyiaj
Dab tsi yog qee qhov chaw ntawm cov ntaub ntawv uas tus neeg siv khoom siv tau thaum tshawb fawb txog cov khoom?
Hauv qab no yog tsib lub peev txheej uas koj tuaj yeem siv los ua kev tshawb nrhiav kev lag luam nrog cov ntsiab lus ntawm cov ntaub ntawv lawv muab. Census.gov. Cov ntaub ntawv suav pej xeem, uas Tsoom Fwv Teb Chaws Asmeskas khaws txhua kaum xyoo, muaj nyob rau hauv online, searchabledatabase. USA.gov. Koom Haum Lag Luam Me (SBA.gov) FocusGroup.com. SurveyMonkey.com
Dab tsi yog cov khoom siv ncaj qha kev ua haujlwm thiab kev tsim khoom siv nyiaj siv ua haujlwm?
Hauv cov tuam txhab tsim khoom, cov khoom siv nyiaj siv ua haujlwm suav nrog tag nrho cov nqi tsim khoom tshwj tsis yog cov suav nrog cov khoom siv ncaj qha thiab kev ua haujlwm ncaj qha. Cov nqi tsim khoom siv nyiaj siv ua haujlwm yog cov nqi tsim khoom uas yuav tsum tau tshwm sim tab sis tsis tuaj yeem lossis tsis tuaj yeem taug qab ncaj qha rau cov khoom tshwj xeeb tsim