Cov txheej txheem:

USP ntawm Amazon yog dab tsi?
USP ntawm Amazon yog dab tsi?

Video: USP ntawm Amazon yog dab tsi?

Video: USP ntawm Amazon yog dab tsi?
Video: Qhov Ntawm Ko Yog Dab Tsi 2024, Hlis ntuj nqeg
Anonim

Rau cov neeg uas tsis muaj, lub Unique MuagProposition , los yog USP , yog lo lus siv los xa mus rau anaspect ntawm ib qho kev pabcuam lossis qhov zoo uas sib txawv ntawm cov kev pabcuam zoo sib xws lossis cov khoom. Piv txwv li, a USP ntawm Amazon yog tias nws muag cov ntawv dav tshaj plaws hauv online.

Yog li ntawd, USP yog dab tsi?

Ib qho kev muag khoom tshwj xeeb ( USP , kuj pom asunique muag taw tes) yog ib qho tseem ceeb uas txawv ib yam khoom los ntawm nws cov neeg sib tw, xws li tus nqi qis tshaj, cov khoom zoo tshaj plaws yog thawj cov khoom ntawm nws hom. A USP tuaj yeem xav tias " dab tsi koj muaj cov neeg sib tw ntawd tsis yog."

Ib sab saum toj no, USP kev lag luam yog dab tsi? Qhov kev muag khoom tshwj xeeb ( USP ) lossis uniqueselling point yog a kev lag luam lub tswv yim thawj zaug tau thov raws li kev ntseeg los piav qhia tus qauv hauv kev tshaj tawm kev tshaj tawm zoo ntawm lub sijhawm xyoo 1940s. Cov USP hais tias cov phiaj xwm zoo li no tau tsim cov lus pom zoo rau cov neeg siv khoom uas tau txhawb kom lawv hloov pauv.

Thiab cov lus nug yog, dab tsi yog qhov txiaj ntsig ntawm Amazon?

Nqe lus hais tsim yog lub hauv paus tseem ceeb rau acompany txoj kev vam meej kom xa cov khoom uas tib neeg xav tau. Ntau tus neeg pom Amazon 's nqe lus pom zoo uas yog "txhua yam khoom." Tab sis ua ib lub tuam txhab, Amazon muaj ntau ntxiv.

Ib co piv txwv ntawm cov ntsiab lus muag yog dab tsi?

5 Piv txwv ntawm Kev Muag Khoom Tshwj Xeeb

  • Avis. Peb yog tus thib ob. Peb sim ntau zog.
  • FedEx Corporation. Thaum nws kiag li, zoo yuav tsum tau pw hmo ntuj.
  • M&Ms. Cov mis nyuj chocolate yaj hauv koj lub qhov ncauj, tsis nyob hauv koj txhais tes.
  • DeBeers. Ib pob zeb diamond nyob mus ib txhis.
  • Domino's Pizza. Koj tau txais cov pizza tshiab, kub xa tuaj rau koj lub qhov rooj hauv 30 feeb lossis tsawg dua los yog dawb.

Pom zoo: