Dab tsi yog penetration pricing qhov zoo thiab qhov tsis zoo?
Dab tsi yog penetration pricing qhov zoo thiab qhov tsis zoo?

Video: Dab tsi yog penetration pricing qhov zoo thiab qhov tsis zoo?

Video: Dab tsi yog penetration pricing qhov zoo thiab qhov tsis zoo?
Video: Маркетинговая серия 6: Маркетинговый микс: цена 2024, Hlis ntuj nqeg
Anonim

Kev nqis peev | Qhov zoo | Tsis zoo . Kev nqis peev txhawb kev lag luam kev loj hlob thiab ntes kev sib koom lag luam los ntawm txhob txwm muab cov khoom lag luam qis tus nqi . Qhov no lub hom phiaj ntawm kev ua kom tau txiaj ntsig zoo tshaj plaws los ntawm kev muag khoom siab tshaj nrog cov paj tau qis.

Ib yam li ib tug yuav nug, dab tsi yog qhov zoo ntawm tus nqi nkag?

Qhov zoo ntawm Kev Ntsuas Tus Nqi Economies ntawm scale: The tus nqi lub tswv yim tsim kom muaj kev muag khoom siab uas tso cai rau lub tuam txhab kom paub txog kev lag luam ntawm cov nplai thiab cov nqi qis dua. Ua kom muaj siab zoo: Cov neeg siv khoom uas tuaj yeem nrhiav kev sib tham hauv cov khoom lossis kev pabcuam zoo li yuav rov qab mus rau lub tuam txhab yav tom ntej.

Ib tug kuj yuav nug, dab tsi yog penetration pricing nrog piv txwv? Muab khoom plig thiab yuav-ib, tau txais ib (BOGO) kev muag khoom tuaj yeem txhawb cov neeg siv khoom siv nyiaj ntau dua li lawv xav tau. Cov muag no tseem tuaj yeem yog piv txwv ntawm nkag nqi . Cov neeg tsim khoom tuaj yeem cog lus nrog cov tub lag luam kom muab cov khoom lag luam tshiab dawb nrog kev yuav khoom ntawm cov khoom lag luam cuam tshuam.

Ntxiv mus, dab tsi yog kev nkag tus nqi?

Txhais. Kev ua lag luam nkag mus pricing yog a tus nqi lub tswv yim uas teeb tsa qhov pib qis nqe rau ib yam khoom. Lub hom phiaj yog kom nyiam cov neeg siv khoom tshiab sai sai raws ntawm tus nqi qis. Lub tswv yim zoo tshaj plaws rau kev nce kev lag luam thiab kev muag khoom ntim thaum cuam tshuam kev sib tw.

Dab tsi yog qhov zoo thiab qhov tsis zoo ntawm tus nqi tswv yim?

Cov qhov zoo ntawm a tus nqi txoj cai nyob hauv nws lub peev xwm los ua kom koj cov khoom txaus siab rau cov neeg siv khoom, thaum tseem npog koj cov nqi. Cov qhov tsis zoo ntawm tus nqi tswv yim los ua si thaum lawv tsis ua tiav, txawm tias tsis txaus rau cov neeg siv khoom lossis tsis muab koj cov nyiaj tau los uas koj xav tau.

Pom zoo: