Video: Microsoft faib ntu kev lag luam li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Microsoft siv segmentation ntawm kev lag luam los pab cov neeg siv khoom ua pawg me me uas yog yooj yim mus cuag. Los ntawm kev ua li ntawd, lawv yog muaj peev xwm ua tau raws li qhov xav tau ntawm txhua pab pawg zoo yog li ua rau lawv muaj kev sib tw ntau ntxiv hauv kev ua lag luam . Lawv txheeb xyuas niches hauv Australian kev lag luam dhau segmentation.
Raws li, leej twg yog Microsoft lub hom phiaj kev lag luam?
Microsoft Segmentation, Targeting and Positioning
| Hom kev faib tawm | Cov txheej txheem segmentation | Microsoft lub hom phiaj cov neeg siv khoom ntu |
|---|---|---|
| Psychographic | Kev sib raug zoo hauv chav kawm | Qib qis, chav kawm ua haujlwm, chav kawm ib nrab thiab chav kawm siab |
| Txoj kev ua neej [2] | Mainstreamer Aspirer Succeeder Explorer Reformer |
Ib qho ntxiv, Amazon faib lawv li kev lag luam li cas? Cov lag luam loj loj nyiam Amazon siv demographic & psychographic segmentation rau faib kev lag luam . Amazon cov micro-qib segmentation hom phiaj txhua tus neeg siv khoom ib tus zuj zus, tso cai tus tuam txhab los hloov cov neeg tuaj saib mus rau hauv lub sijhawm ntev, cov neeg siv khoom muaj txiaj ntsig zoo.
Cov lus nug tseem yog, Microsoft ua lag luam lawv cov khoom lag luam li cas?
Peb faib peb cov khw muag khoom ntim cov khoom feem ntau yog los ntawm cov neeg faib khoom tshwj xeeb uas tsis suav nrog, cov neeg tso cai rov ua dua, cov muag khoom muag, thiab cov khw muag khoom. Cov neeg siv khoom ib leeg tau txais cov no cov khoom Feem ntau los ntawm cov khw muag khoom, xws li Wal-Mart, Dixons, thiab Microsoft Khw.
Microsoft lub tswv yim yog dab tsi?
Lub hom phiaj tseem ceeb siv tau raws li Microsoft lub dav kev sib txawv lub tswv yim zoo yog txhawm rau txhim kho kev lag luam kom muaj txiaj ntsig zoo los ntawm cov khoom lag luam tas li kev tsim kho tshiab . Lub hom phiaj ntawm lub hom phiaj no yog qhov tseem ceeb rau kev ua tiav mus sij hawm ntev, xav tias Microsoft ua haujlwm hauv kev lag luam hloov pauv sai thiab muaj zog heev.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Dab tsi yog qhov piv txwv ntawm kev lag luam rau kev lag luam b2b kev lag luam quizlet?
Piv txwv li, manufacturers, yuav cov khoom siv raw, cov khoom siv thiab cov khoom siv los tsim lawv tus kheej cov khoom. Siv Burt's Bees ua piv txwv ntawm kev yuav B2B. Lawv siv ntau cov tswv yim los tsim lawv cov khoom zoo nkauj
Qhov txawv ntawm kev lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv ntawm Kev Lag Luam thiab Kev Lag Luam. Kev lag luam thiab kev lag luam mus ib sab, qhov twg, cov lag luam muab cov khoom lag luam thiab cov kev pabcuam uas tsim cov khoom lag luam, piv txwv li, cov lag luam muag cov khoom muag thiab kev pabcuam rau cov neeg siv khoom, whereas, kev lag luam txiav txim siab cov khoom siv thiab kev xav tau ntawm cov khoom zoo li no hauv kev lag luam tshwj xeeb
Kev tshawb fawb kev lag luam tuaj yeem pab tus neeg ua lag luam txheeb xyuas cov hauv kev lag luam li cas?
Kev tshawb nrhiav kev lag luam tuaj yeem txheeb xyuas cov kev lag luam, cov pej xeem, kev hloov pauv nyiaj txiag, cov neeg siv khoom yuav khoom, thiab cov ntaub ntawv tseem ceeb ntawm kev sib tw. Koj yuav siv cov ntaub ntawv no los txheeb xyuas koj lub hom phiaj kev lag luam thiab tsim kom muaj kev sib tw kom zoo dua hauv kev lag luam
Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se