Tesco faib lawv li kev lag luam li cas?
Tesco faib lawv li kev lag luam li cas?

Video: Tesco faib lawv li kev lag luam li cas?

Video: Tesco faib lawv li kev lag luam li cas?
Video: keeb thawj xeeb tsa kev lag luam rau haiv hmoob kom muaj noj muaj haus 2024, Hlis ntuj nqeg
Anonim

Tesco siv kev sim ua qhov chaw tshwj xeeb rau lub hom phiaj nws cov neeg siv khoom rau nws kev noj qab haus huv thiab kev zoo nkauj ntau yam ntawm cov khoom. Ntau- ntu positioning yog lwm hom kev positioning siv los tsom ntau yam ntu ntawm tus tib lub sijhawm nrog cov khoom sib txawv. Tesco ua kom dav siv ntau yam- ntu qhov chaw.

Hauv no, tescos phiaj lag luam yog dab tsi?

Geographic thiab Cov neeg siv khoom Tesco tsom cov neeg siv khoom uas tau nyiaj nruab nrab nrog cov menyuam yaus. Txawm li cas los, nws tseem hom phiaj lwm ntu zoo li cov neeg no uas xav paub ntau ntxiv txog qhov zoo. Yog li Tesco lub hom phiaj cov neeg uas xav tau ib yam dab tsi tsim nyog nyob rau hauv cov nqe lus ntawm zoo thiab tus nqi thiab.

Ib sab saum toj no, txhais li cas los ntawm kev faib ua lag luam? Kev lag luam segmentation yog txheej txheem ntawm kev faib a kev ua lag luam ntawm cov neeg siv khoom muaj peev xwm rau hauv pawg, lossis ntu, raws li cov yam ntxwv sib txawv. Cov ntu tsim yog tsim los ntawm cov neeg siv khoom uas yuav teb zoo ib yam kev lag luam cov tswv yim thiab leej twg qhia tus yam ntxwv zoo ib yam li kev nyiam, xav tau, lossis thaj chaw.

Thiab kom paub, Tesco txhawb lawv lub npe li cas?

Lub tuam txhab siv TV, ntawv xov xwm, thiab lwm yam xov xwm tshaj tawm los coj nws lus rau nws cov neeg siv khoom. Ntxiv rau kev tshaj tawm, Tesco siv lwm hom kev muag khoom kev txhawb nqa . Piv txwv li, nws feem ntau muab yuav ib qho tau txais ib qho pub dawb rau qee qhov nws cov khoom. Tesco muaj daim npav ncaj ncees ib yam nkaus.

Mcdonald's siv segmentation li cas?

McDonalds segmentation , aiming thiab positioning yog ib qho ntawm ib feem tseem ceeb ntawm nws lub tswv yim kev lag luam. Segmentation koom nrog faib cov pej xeem ua pawg raws li qee yam yam ntxwv, thaum lub hom phiaj txhais tau tias xaiv cov pab pawg tshwj xeeb uas tau txheeb xyuas los ntawm segmentation muag khoom.

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