Video: Tesco faib lawv li kev lag luam li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Tesco siv kev sim ua qhov chaw tshwj xeeb rau lub hom phiaj nws cov neeg siv khoom rau nws kev noj qab haus huv thiab kev zoo nkauj ntau yam ntawm cov khoom. Ntau- ntu positioning yog lwm hom kev positioning siv los tsom ntau yam ntu ntawm tus tib lub sijhawm nrog cov khoom sib txawv. Tesco ua kom dav siv ntau yam- ntu qhov chaw.
Hauv no, tescos phiaj lag luam yog dab tsi?
Geographic thiab Cov neeg siv khoom Tesco tsom cov neeg siv khoom uas tau nyiaj nruab nrab nrog cov menyuam yaus. Txawm li cas los, nws tseem hom phiaj lwm ntu zoo li cov neeg no uas xav paub ntau ntxiv txog qhov zoo. Yog li Tesco lub hom phiaj cov neeg uas xav tau ib yam dab tsi tsim nyog nyob rau hauv cov nqe lus ntawm zoo thiab tus nqi thiab.
Ib sab saum toj no, txhais li cas los ntawm kev faib ua lag luam? Kev lag luam segmentation yog txheej txheem ntawm kev faib a kev ua lag luam ntawm cov neeg siv khoom muaj peev xwm rau hauv pawg, lossis ntu, raws li cov yam ntxwv sib txawv. Cov ntu tsim yog tsim los ntawm cov neeg siv khoom uas yuav teb zoo ib yam kev lag luam cov tswv yim thiab leej twg qhia tus yam ntxwv zoo ib yam li kev nyiam, xav tau, lossis thaj chaw.
Thiab kom paub, Tesco txhawb lawv lub npe li cas?
Lub tuam txhab siv TV, ntawv xov xwm, thiab lwm yam xov xwm tshaj tawm los coj nws lus rau nws cov neeg siv khoom. Ntxiv rau kev tshaj tawm, Tesco siv lwm hom kev muag khoom kev txhawb nqa . Piv txwv li, nws feem ntau muab yuav ib qho tau txais ib qho pub dawb rau qee qhov nws cov khoom. Tesco muaj daim npav ncaj ncees ib yam nkaus.
Mcdonald's siv segmentation li cas?
McDonalds segmentation , aiming thiab positioning yog ib qho ntawm ib feem tseem ceeb ntawm nws lub tswv yim kev lag luam. Segmentation koom nrog faib cov pej xeem ua pawg raws li qee yam yam ntxwv, thaum lub hom phiaj txhais tau tias xaiv cov pab pawg tshwj xeeb uas tau txheeb xyuas los ntawm segmentation muag khoom.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Dab tsi yog qhov piv txwv ntawm kev lag luam rau kev lag luam b2b kev lag luam quizlet?
Piv txwv li, manufacturers, yuav cov khoom siv raw, cov khoom siv thiab cov khoom siv los tsim lawv tus kheej cov khoom. Siv Burt's Bees ua piv txwv ntawm kev yuav B2B. Lawv siv ntau cov tswv yim los tsim lawv cov khoom zoo nkauj
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