Cov txheej txheem:

Dab tsi yog tsib txoj hauv kev txo nqi tus txheej txheem?
Dab tsi yog tsib txoj hauv kev txo nqi tus txheej txheem?

Video: Dab tsi yog tsib txoj hauv kev txo nqi tus txheej txheem?

Video: Dab tsi yog tsib txoj hauv kev txo nqi tus txheej txheem?
Video: 8 yam tsis txhob ua thaum sib deev tag tsis li yuav phom sij txog lub neej txoj sia. 2024, Tej zaum
Anonim

Xaiv ib lub tswv yim luv nqi rau koj lub khw e-shop

  • Tus Neeg Muaj Nqis Cov luv nqi . Segmenting cov neeg siv khoom rau hauv pab pawg yog ib qho cuab yeej tseem ceeb rau kev lag luam thiab lawv cov khoom lag luam.
  • Khoom Lub neej voj voog Cov luv nqi .
  • Raws caij nyoog Cov luv nqi .
  • Pob Cov luv nqi .
  • Muab Shipping Dawb.

Dhau li ntawm no, dab tsi yog 5 lub tswv yim tsim nqi?

Feem ntau, cov phiaj xwm them nqi suav nrog tsib lub tswv yim hauv qab no

  • Tus nqi-ntxiv tus nqi-tsuas yog xam koj cov nqi thiab ntxiv cov cim-up.
  • Tus nqi sib tw-teeb tus nqi raws li qhov kev sib tw them.
  • Tus nqi-raws li tus nqi-tsim tus nqi raws li tus neeg siv khoom ntseeg tias qhov koj muag khoom muaj nqis npaum li cas.

Ib sab saum toj no, dab tsi yog 4 hom pricing tswv yim? Daim duab qhia txog plaub tus yuam sij tus nqi tswv yim uas yog hwm tus nqi , nkag tus nqi , kev lag luam tus nqi , thiab tus nqi skimming uas yog plaub lub ntsiab tus nqi txoj cai/ cov tswv yim . Lawv tsim cov hauv paus rau qhov kev qoj ib ce.

Dhau li ntawm saum toj no, dab tsi yog cov txheej txheem sib txawv ntawm tus nqi?

Cov no yog plaub lub hauv paus cov tswv yim , variations ntawm uas yog siv nyob rau hauv kev lag luam. Sib nrug los ntawm plaub theem pib pricing tswv yim -- premium, skimming, economic or value and penetration -- muaj peev xwm muaj ob peb lwm yam txawv ntawm cov no. Cov khoom lag luam yog cov khoom lag luam muaj muag. Ib yam khoom yuav yog ib qho kev pabcuam lossis ib yam khoom.

Dab tsi yog lub tswv yim nqi nrog cov piv txwv?

Tus Nqi Zoo . Nqe yog ib qho classic "4 Ps" ntawm kev lag luam (khoom, nqe , qhov chaw, nce qib). Muaj ntau yam yuav tsum tau xav txog thaum tsim koj tus kheej tus nqi zoo , ob qho tib si luv- thiab ntev. Rau piv txwv , koj tus nqi xav tau: Xav txog tus nqi koj muab piv rau koj cov neeg sib tw.

Pom zoo: